Posts Tagged ‘ World Wide Web ’

SEO and the Future of Shareable Content

April 7, 2013
Beinecke Library

A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]


JK Rowling’s Web within the Web

January 3, 2011

Welcome to a new year and a whole new set of blog ideas, conversations, opportunities, and more.  I am going to do thing a little differently this year.  Mondays I will post a blog,  Wednesdays my friend Jennifer will guest blog, and Fridays I will leave open to my creativity.  This morning, I am going [...]


Book Trailers (Fundamental vs. Supplemental Media)

December 9, 2010

This week, let’s look at how the Bard of Horror, Stephen King, uses social media.  King uses the power of what I call fundamental (mainstream) media to broadcast his messages.  King published his first work (“The Glass Floor”) in 1967 at only the age of 20 before the World Wide Web. Along with countless books, [...]


Clarifying Social Media & Social Networking

December 7, 2010

Last week, I met a friend for coffee.  He talked about a business idea, and then he asked me to sum up what people meant by “social media.”  I answered, “Integration.”  Twitter and Myspace integrated with Facebook, Facebook integrates with your personal experiences, and we all use the Social Web to integrate with one another [...]


Socialize Your Search Experience

November 3, 2010

Today, let’s talk about how Flock integrates search into the social Web experience.  In the top right corner of the My World tab, you will notice a search bar.  Next to the magnifying glass, you’ll notice the icon of the search engine it’s defaulted to and an arrow key.  You can use that arrow key [...]


The X and Y Factors of SEO Content

September 23, 2010

Let’s examine the four types of Web traffic: Direct traffic, Referring sites, search engines, and other. Direct traffic doesn’t just refer to traffic from people who bookmarked your site or know the URL by memory.  Direct traffic also refers to people who came to your site because of a television or print ad or through [...]


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