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Posts Tagged ‘ social web ’
The Rise of the Social Media Oligarchy
March 23, 2011
On Superbowl Sunday 1984, Apple Introduced the Macintosh with this commercial: Last week, Facebook introduced curated search, which will allow them to advertise on people’s walls according to what they ‘Like’ on other people’s wall. In late 2010, Google introduced Google Hotpot, and yesterday they introduced Google Circles. Both give search results based on recommendations [...]
Clarifying Social Media & Social Networking
December 7, 2010
Last week, I met a friend for coffee. He talked about a business idea, and then he asked me to sum up what people meant by “social media.” I answered, “Integration.” Twitter and Myspace integrated with Facebook, Facebook integrates with your personal experiences, and we all use the Social Web to integrate with one another [...]
The Omission Factor of Social Media Monitoring
November 23, 2010
#social#media#monitoring #social#media #conversational#web #social#web #social#media#marketing #customer#feedback #discussion#groups #target#audience Last week, I took part in a group study for a potential new game show. I sat in a room with about fifty people and held a gadget with a dial that connected to a computer in another room. To one side, the gadget had a + [...]
Day 4: The Value of Monitoring the Social Web
October 7, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics Social media marketers want their social media monitoring tools to include the capabilities to listen to various voices throughout the social Web, the versatility to allow them to listen to and engage with their audience, and the efficiency they require to manage their time effectively. It’s no longer enough for [...]
Day 3: The Value of Monitoring the Social Web
October 6, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics I could tell you about plenty of social media monitoring tools that tell you everything from who mentions you, your brand, and anything about your competitor to how they felt when they mentioned whatever they mentioned. You can spend any amount of money on a social media analytics tool from [...]
Day 2: The Value of Monitoring the Social Web
October 5, 2010
One thing that’s important to us is the ability to keep our social networking local. We are more than willing to work with a person/company on the east coast, Canada, or anywhere else in the world. But a large segment of our audience is here in San Diego. For that reason, it’s important to us [...]
Day 1: The Value of Monitoring the Social Web
October 4, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics One of the most annoying things about trying to choose a social media monitoring tool is all the options. Often, enterprise social media analytics like Alterian’s SM2 and Radian6 are too expensive and overwhelming. And those services that will monitor your social media presence using the best value aren’t easy [...]
Exploring Google Labs
October 1, 2010
Usually, I do this week in social media on Fridays. This week I am going to do something like this week in SEO content; though, since almost everything that ever happens in the world of Web content is boring, I am going to focus on what’s new this week in Google Labs. There’s several projects [...]
How to be the Bruce Lee of SEO Content
September 30, 2010
SEO content is like a martial arts duel. Here’s some rules martial artists fight by: 1. Be aware of your surroundings 2. Adapt to changes within those surroundings 3. Use what is available to you in those surroundings 4. Recognize your opponent’s strengths and weaknesses 5. Use your strengths to exploit your opponent’s weaknesses There [...]
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