James Patterson’s Personalized Social Network
Today, I’m going to review how James Patterson uses social networking to connect with his fans in a personal way. Jamespatterson.com receives 46.34% of its traffic from Google, 12.2% from his newsletter at the Hatchette Book Group, 10.98% from Facebook, and 8.54% from Yahoo! Other than the newsletter, which I do not receive, his social media marketing efforts seem to complement his traditional marketing efforts in the same way that Stephenie Meyer’s and Stephen King’s complement their endeavors. Though, Patterson goes a step beyond that in that he offers his fans a personalized social networking sites.
Jamespatterson.com receives 7.32% of its traffic from his personalized Ning site, myjamespatterson.com—The James Patterson Community. There are almost 50,000 member, 52 groups, and countless discussions throughout this personalize social networking site. The setup is pretty much the same as it is for any other Ning site. Honestly, more could be done to give it a more personal feel, but with nearly 50,000 members I think Patterson can find better ways to spend his money.
Patterson gives his most loyal fans a place where they can connect with one another and himself (on occasion) without wondering if they’re just connecting with another generic social networking author page. There are only 17 sites linking into myjamespatterson.com, and it only receives traffic from direct traffic, Google, and Jamespatterson.com (perhaps from the occasional other page).
So, while James Patterson uses social media to complement traditional media, he goes a step further by offering his fans a place where they can get to know one another and play Soduko. Yes, I said Soduko.
Stay social my friends,
Erick






