Pinterest introduced Pinterest analytics last week, but it’s only available for businesses and verified accounts that use their new look. They include metrics on photos posted directly from those websites. Here is a list of what their metrics include: How many people saw those pins Most repinned, most clicked, and most recent pins Track number of [...]
Marketing strategy can mean a lot of different things and for many it invokes hot flashes, sweaty palms, and that feeling you used to get when the schoolyard bullies would walk past you in the hall. We have our “gurus” to thank for that. Academics, speakers, and business coaches all across the inter-web [...]
You need a blog. Google wants to see websites with fresh and relevant content. The more you update your site, the more people will come to your site. The more people come to your site, the more relevant your content appears to Google. There are three ways to set up a blog. You can set [...]
Did you know Starbucks serves a $7 cup of coffee at select locations? The coffee bean, a Costa Rica Finca Palmilera bean, comes from a rare cherry of a Gesha tree atop a mountain in Panama. Social media done right is like that $7 cup of coffee. Of course, a $7 cup of coffee at [...]
In the near future, we will use social media to relate to one another through physical interactions. In the distant future, we will use social media to relate to one another through Augmented Reality (AR). Point in case, we can friend, Like, and follow one another when we’re with the other person by using our [...]
One of the most important things on many Americans’ minds is how to help our economy. Everything has been tried from creating jobs by building new highways and bridges to giving money to large corporations. The one thing we are against trying, is buying more oil from the middle east and more products from China. [...]
Adding rules to Social Media’s Connectivity Principle would be like adding rules to the law of gravity. Pointless! We can only observe it and abide by the principles of our observations.
Once or twice a week, I peruse Twitter, using hashtags specific to writing, follow people who use those hashtags, and get into conversations with them.
Replaced by simple marketing savvy, the era of the undiscovered novelist is over. Most self-published books go unnoticed, allowing room for the outward facing best-selling novel published by Random House, Houghton Mifflin, or other major publishing houses. Though, every once in a while, a book goes from self-publishing disaster to publishing marvel. For most people, [...]
If people go to your website because of your social media campaign great, but that should not be your primary focus for delving into social media.
