Pinterest introduced Pinterest analytics last week, but it’s only available for businesses and verified accounts that use their new look. They include metrics on photos posted directly from those websites. Here is a list of what their metrics include: How many people saw those pins Most repinned, most clicked, and most recent pins Track number of [...]
Marketing strategy can mean a lot of different things and for many it invokes hot flashes, sweaty palms, and that feeling you used to get when the schoolyard bullies would walk past you in the hall. We have our “gurus” to thank for that. Academics, speakers, and business coaches all across the inter-web [...]
Did you know Starbucks serves a $7 cup of coffee at select locations? The coffee bean, a Costa Rica Finca Palmilera bean, comes from a rare cherry of a Gesha tree atop a mountain in Panama. Social media done right is like that $7 cup of coffee. Of course, a $7 cup of coffee at [...]
In the near future, we will use social media to relate to one another through physical interactions. In the distant future, we will use social media to relate to one another through Augmented Reality (AR). Point in case, we can friend, Like, and follow one another when we’re with the other person by using our [...]
Adding rules to Social Media’s Connectivity Principle would be like adding rules to the law of gravity. Pointless! We can only observe it and abide by the principles of our observations.
Once or twice a week, I peruse Twitter, using hashtags specific to writing, follow people who use those hashtags, and get into conversations with them.
If people go to your website because of your social media campaign great, but that should not be your primary focus for delving into social media.
The freedom of speech has given rise and justification to the freedom of criticism.
In the restaurant industry, a good dining room manager will ensure the entire staff’s trained to take ownership. That means if a guest’s water glass is empty or nearing empty, whoever sees it and makes note of it should either fill that water glass or escalate it to the right person (the server). Social Media [...]
