Posts Tagged ‘ social media analytics ’

Day 4: The Value of Monitoring the Social Web

October 7, 2010

#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics Social media marketers want their social media monitoring tools to include the capabilities to listen to various voices throughout the social Web, the versatility to allow them to listen to and engage with their audience, and the efficiency they require to manage their time effectively.  It’s no longer enough for [...]


Day 3: The Value of Monitoring the Social Web

October 6, 2010

#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics I could tell you about plenty of social media monitoring tools that tell you everything from who mentions you, your brand, and anything about your competitor to how they felt when they mentioned whatever they mentioned.  You can spend any amount of money on a social media analytics tool from [...]


Day 2: The Value of Monitoring the Social Web

October 5, 2010

One thing that’s important to us is the ability to keep our social networking local.  We are more than willing to work with a person/company on the east coast, Canada, or anywhere else in the world.  But a large segment of our audience is here in San Diego.  For that reason, it’s important to us [...]


Day 1: The Value of Monitoring the Social Web

October 4, 2010

#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics One of the most annoying things about trying to choose a social media monitoring tool is all the options.  Often, enterprise social media analytics like Alterian’s SM2 and Radian6 are too expensive and overwhelming.  And those services that will monitor your social media presence using the best value aren’t easy [...]


Playing the Social Media Market

September 9, 2010

Yesterday, I suggested the return on traditional markets levels off and becomes predictable, whereas the return on social media markets is fickle because people are fickle.  Both markets require people, and since people are fickle there are margins of changeability within the predictability of both markets.  However, there is more room for changeability within the [...]


Monitoring the ROI of Social Media Marketing

September 7, 2010

Over the next three days, I’ll talk about using social media to listen to your audience, adjust your brand message, and stop crises from adversely affecting your brand.  Each day I’ll list a few services to help you in that process. ViralHeat • Discover new Twitter leads and potential Facebook fans • Follow conversations about [...]


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