Posts Tagged ‘ seo ’

SEO and the Future of Shareable Content

April 7, 2013
Beinecke Library

A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]


The WordPress vs. Blogspot Showdown

March 11, 2013
rsz_1rsz_question_mark_3d

Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]


SEO and the Power of Questions

March 4, 2013
Social QA Sites

If you ask Google a question, and Google’s algorithms don’t know the answer, they will refer you to a social answers sites. The leading social answers sites are Answers, Wikipedia, and Yahoo! Answers. Wikipedia is not a traditional question and answer site, but I included it because of its social features and it often appears in Google’s [...]


Google and Latent Semantic Indexing

February 18, 2013
scrabbleboard

If you are an SEO, you should know about Latent Semantic Indexing (LSI). SEO and Web content is about more than random keywords on the pages. Here are the basics of LSI: Google compares search terms to several documents that have undergone LSI. It then return results that contain similar meanings to the search criteria [...]


Social Media is Like a $7 Cup of Coffee

December 3, 2012
Coffee Beans

Did you know Starbucks serves a $7 cup of coffee at select locations? The coffee bean, a Costa Rica Finca Palmilera bean, comes from a rare cherry of a Gesha tree atop a mountain in Panama. Social media done right is like that $7 cup of coffee. Of course, a $7 cup of coffee at [...]


32 Reasons not to Outsource

October 22, 2012
callcenter

One of the most important things on many Americans’ minds is how to help our economy. Everything has been tried from creating jobs by building new highways and bridges to giving money to large corporations. The one thing we are against trying, is buying more oil from the middle east and more products from China. [...]


A Review of “The Social Media Survival Guide” by Deltina Hay

August 8, 2011

No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan. If you’ve read this book, let me [...]


Blogging for Value

June 15, 2011

If there are two things you like, it’s free and it’s lists. Blogs with lists of free stuff always get the most views. I try to write my blogs in list or bullet point format as much as possible, but I don’t list free resources (i.e. other sites) as much as I once did. If [...]


The Social Side of HTML5

June 13, 2011

Hootsuite uses it, Scribd uses it, and several other sites use it to be more search bot friendly and interactive for users. Here’s a list of the most social link types, attributes, and elements in HTML5.   Article Element – This tells search bots when content is related to other content, such as with blog [...]


Maintaining Your Website’s Integrity

May 16, 2011

If you follow these rules, your site will maintain its integrity no matter how often Google changes its algorithm.


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