A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]
Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]
If people go to your website because of your social media campaign great, but that should not be your primary focus for delving into social media.
If there are two things you like, it’s free and it’s lists. Blogs with lists of free stuff always get the most views. I try to write my blogs in list or bullet point format as much as possible, but I don’t list free resources (i.e. other sites) as much as I once did. If [...]
Hootsuite uses it, Scribd uses it, and several other sites use it to be more search bot friendly and interactive for users. Here’s a list of the most social link types, attributes, and elements in HTML5. Article Element – This tells search bots when content is related to other content, such as with blog [...]
If you follow these rules, your site will maintain its integrity no matter how often Google changes its algorithm.
With the rise of social media curation tools like Storify , the value of what you tweet and post on Facebook is becoming largely dependent upon the relationships between the category of your website and the categories of the website(s) your tweeting or posting about. Right now, if I Google ‘Social Media,’ I receive 161,000,000 [...]
Yesterday was the 159th anniversary of the publication of Harriet Beecher Stowe’s book Uncle Tom’s Cabin (UTC). Let’s look at three social media lessons Stowe used to spread her anti-slave message to millions of people. Lesson 1: Create responsive and innovative messages that inspire change Written in response to the Fugitive Slave Act of 1850, UTC [...]
If you read the most recent issue of Poets & Writers, you know if you are an author and want a Web designer you want Jefferson Rabb. He doesn’t design sites with a traditional call to action, rather he designs them with the goal of letting the user get to know the author better. Most, [...]
