Posts Tagged ‘ search engine optimization ’

SEO and the Power of Questions

March 4, 2013
Social QA Sites

If you ask Google a question, and Google’s algorithms don’t know the answer, they will refer you to a social answers sites. The leading social answers sites are Answers, Wikipedia, and Yahoo! Answers. Wikipedia is not a traditional question and answer site, but I included it because of its social features and it often appears in Google’s [...]


Social Media is Like a $7 Cup of Coffee

December 3, 2012
Coffee Beans

Did you know Starbucks serves a $7 cup of coffee at select locations? The coffee bean, a Costa Rica Finca Palmilera bean, comes from a rare cherry of a Gesha tree atop a mountain in Panama. Social media done right is like that $7 cup of coffee. Of course, a $7 cup of coffee at [...]


A Review of “The Social Media Survival Guide” by Deltina Hay

August 8, 2011

No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan. If you’ve read this book, let me [...]


The Relevancy of Web Relationships

May 9, 2011

With the rise of social media curation tools like Storify , the value of what you tweet and post on Facebook is becoming largely dependent upon the relationships between the category of your website and the categories of the website(s) your tweeting or posting about. Right now, if I Google ‘Social Media,’ I receive 161,000,000 [...]


Managing Your Online Visibility

January 12, 2011

As I mentioned in my introductory post, I blog utilizing several personas:  JeSais for my personal blog, Carmen Electrode is my work affiliated online persona, and Joe Welder for my boss.  It sounds more complicated than it is. I won’t go into too many details about my personal blog–  mostly because it’s not really relevant to search engine optimization.  [...]


An Introduction to Online Identity

January 5, 2011

When I offered to guest blog for Erick and SEO Bridges I hadn’t fully formulated my ideas about online identity, but it’s a topic that fascinates me.  For this initial post I wanted to introduce myself, and let you know what I’ll be blogging about. My name is Jennifer Simpson, but you’ll also find me online as JeSais (my [...]


Blogging to Spur Conversation

December 6, 2010

Akismet is good at combating most comment spam, but it doesn’t catch everything.  Sometimes it’s difficult to tell if someone took the time to read my blog and comment, or if they just posted a generic comment. If you comment, “nice blog,” or even post a longer comment that does not mention me or anything [...]


Welcome to Google Analytics Sniper Training School

November 29, 2010

I’m going to teach you how to target your visitors to get more out of your blogs.  Here are some statistics for you: 23.24% of all traffic to my site comes from referring sites, many of those visitors come from social networking sites, and 5.79% of all visitors to my site come from Facebook.  The [...]


Directing Traffic to Your Website

November 16, 2010

After you’ve identified which pages result in your highest bounce and/or exit rates and you’ve fixed those pages, move on to see where you’re getting the most love from.  If you’re watching your analytics on Google, they categorize your visitors according to direct traffic, search engine traffic, referring sites, and other.  If you’re unsure of [...]


Tips to Fix Your Bounce Rate

November 15, 2010

If you write Web/SEO content, you write.  You may not write well, but you write.  And the secret writing well is stealing from others who write better.  No, I don’t mean plagiarism.  I mean finding out what works and adapting what works to your own writing style.  Any good writer will tell you not to [...]


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