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Posts Tagged ‘ online identity ’
A Client-Centered Business Model
February 9, 2011
#Panera #brandidentity #socialmedia #businessmodel #marketing Yesterday, I went to Panera Bread in Vista, CA. I’ve only been to about half a dozen of Panera’s 1300 US locations, but their Vista location is my favorite. I’ve also been to the original Panera in Boston, which is much more compact. Every once in a while, I like [...]
How Much is Too Much Authenticity?
February 2, 2011
When you present yourself and your company, your book, or services online, it’s important to be authentic. People do business with people, and blogs are a good way to let people know who you are. But your readers don’t need to know about all of your dirty laundry. Some may consider this “spin” without an [...]
Be Authentic Online
January 19, 2011
One of our core company beliefs is that People do business with People. The blogs are where we can let our customers and potential customers know who we are, that we are not a monolithic inhuman corporation. We’re real people. In managing online identity, authenticity is key. Now last week I mentioned that I blog as “Carmen Electrode” [...]
Managing Your Online Visibility
January 12, 2011
As I mentioned in my introductory post, I blog utilizing several personas: JeSais for my personal blog, Carmen Electrode is my work affiliated online persona, and Joe Welder for my boss. It sounds more complicated than it is. I won’t go into too many details about my personal blog– mostly because it’s not really relevant to search engine optimization. [...]
An Introduction to Online Identity
January 5, 2011
When I offered to guest blog for Erick and SEO Bridges I hadn’t fully formulated my ideas about online identity, but it’s a topic that fascinates me. For this initial post I wanted to introduce myself, and let you know what I’ll be blogging about. My name is Jennifer Simpson, but you’ll also find me online as JeSais (my [...]
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