Posts Tagged ‘ internet ’

SEO and the Future of Shareable Content

April 7, 2013
Beinecke Library

A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]


Book Trailers (Fundamental vs. Supplemental Media)

December 9, 2010

This week, let’s look at how the Bard of Horror, Stephen King, uses social media.  King uses the power of what I call fundamental (mainstream) media to broadcast his messages.  King published his first work (“The Glass Floor”) in 1967 at only the age of 20 before the World Wide Web. Along with countless books, [...]


Clarifying Social Media & Social Networking

December 7, 2010

Last week, I met a friend for coffee.  He talked about a business idea, and then he asked me to sum up what people meant by “social media.”  I answered, “Integration.”  Twitter and Myspace integrated with Facebook, Facebook integrates with your personal experiences, and we all use the Social Web to integrate with one another [...]


Link Bridges

October 25, 2010

For anyone new to the concept of SEO, that is an acronym for search engine optimization.  If you are referring to a person who engages in search engine optimization it can also stand for search engine optimizer.  With that said, an SEO does not simply write SEO content, rather an SEO does whatever is necessary [...]


Google vs. Facebook: The Battle of Search and Social

October 11, 2010

#Facebook #Google #social#networking You’ve probably heard at least one person say search is dead, or maybe you are that one person.  Let’s look at the argument in perspective, using Alexa to compare Google and Facebook—the two most trafficked sites in the U.S. and the world. Facebook In the last three months, 35.66% of all Internet [...]


Blogging and the ROI of Your Social Media Investment

August 25, 2010

The best way to integrate your Web content with your social media marketing campaign is to write a blog at least once a week and use social media to promote it. The more you write and promote your writing, the more people will become familiar with your name and your site. Blog about whatever your [...]


A Great Source for Apps on Steroids

June 29, 2009

This week let’s look at a web site that allows the user to act like Google:  Botspot.com.  Google, and other search engines, use bots that scour the 5 billion web sites that make up the World Wide Web (that’s different from the internet).  Those bots read various websites and categorize them according to various algorithms.  [...]


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