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Last week, Avinash Kaushik tweeted that some people don’t think before they Tweet, and that can lead to adverse consequences. I Replied, “It makes one consider that the freedom of speech has given rise and justification to the freedom of criticism.” I thought I’d write out a Social Media Marketing Rights version of U.S. citizens’ Miranda Rights:

“You have the right not to post or tweet everything you’re thinking or doing all the time. Anything you post or tweet can be used against you by anyone, anytime, anywhere for any reason at all. You have the right to maintain a social media presence separate from your everyday social and personal life, now and during future interactions with your friends, followers, and fans. You have the right to hire or consult a social media marketing agency, before you engage in social media. If you cannot afford to hire or consult a social media marketing agency, you’re on your own. If you must let everyone on Twitter, Facebook, Google+, and other social media sites know what you’re doing and thinking all the time, all those free social media tools you use may cost you your job, privacy, and dignity.”

Like your Miranda Rights (If you’re a U.S. citizen), which are meant to remind you that you don’t have to incriminate yourself under police interrogation or in a court of law, your Social Media Marketing Rights should remind you that when engaging with your friends, fans, and followers on social media sites, there are just some things better left unsaid because not leaving those things unsaid could spell trouble.

Stay social, my friends!

Erick

No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan.

If you’ve read this book, let me know your thoughts. I’d love to glean from you, and learn what has and has not worked. If you haven’t had a chance to read it yet, you can buy it below.

The Social Media Survival Guide by Deltina Hay

You can learn more about Deltina by visiting her website, Social Media Power, or following her @Deltina.

Stay social, my friends!

Erick

Google consists of 1,980,000,000 pages. Here are their top ten tools:

Google Realtime – Find out what’s going on in real time.

Google Trends – Find out what keywords are trending, compare them to other keywords, and see how people are searching them.

Google Squared – Type in a topic. Google will return a list of related topics from top resources in boxes. Deselect sources you don’t want, click “Add to this square,” and get information from the most reliable sources.

Quick Search Box – This downloads onto your computer and allows you to search your computer or the internet for any topic you want.

Website optimizer – Set up an experiment, and get suggestions to optimize your website.

Search insights – Set up your search terms; filter how, when, and in what region you want to search; click search and see how people search for your given terms.  You can also localize it.

Keyword Tool – What you once knew as SKTool is now their Adwords tool.  Enter a website, a few search terms, click search, and find top related Google keywords.

Youtube Insights for Audiences – Set up the gender, age range, and region you want to search according to, and click search.  Then, see what categories their searching in and searching the most, along with which keywords they’re using, and the videos they’re watching.

Business offers – This brings the idea of social couponing to your website.  You run it; Google markets it.

Submit Your Content – Tell Google what kind of content you offer, and they will help you get it to your target audience.

Stay social my friends,

Erick

For SEO and webmasters concerned about recent updates to Google’s algorithm, I recommend reviewing Google’s Webmaster Guidelines. Google favors well designed websites, original content that adds value, and links to reputable websites. Think of a website like a house.

An architect doesn’t design a house so a person walks into the garage when they open the front door. In the same way, a website should welcome visitors, let them know what the site is about, and encourage them to discover more.

An architect designs every room with at least one door to and from another room. In the same way, each page of a website should be accessible from at least one static text link; and the page titles should tell users where those links lead.

Just as an architect designs a house with windows to allow visibility, an SEO should submit their website to search engines and link to relevant websites. This will allow potential visitors to see your site and current visitors to find relevant information.

And just as a contractor adds certain appliances to certain rooms, you should add content that is relevant to specific pages. Don’t talk about widgets if the title of your page is gadgets.

Finally, just as any good contractor should make sure all of the plumbing and electrical in the house functions right, you want to use good coding and make sure all of the links work.

If you follow these rules, your site will maintain its integrity no matter how often Google changes its algorithm.

Stay social my friends,

Erick

With the rise of social media curation tools like Storify , the value of what you tweet and post on Facebook is becoming largely dependent upon the relationships between the category of your website and the categories of the website(s) your tweeting or posting about.

Right now, if I Google ‘Social Media,’ I receive 161,000,000 hits. If I search for ‘Social Media’ within the last 24 hours, I receive 56,400,000 hits. It would take countless wasted hours to sort through all of those hits.

Google categorizes your site according to the anchor text, title, and keywords in the URL of your site’s pages. They also use the anchor text, title, and keywords in the URL of sites you link to to determine how relatable your site is to that topic.

So, if you want to find the most relevant blogs and articles on any given topic within any period of time, use the search parameters allinanchor:seo+content, allinurl:seo+content or allintitle:seo+content. You can also use a combination of those three if you want very specific results.

The Web is becoming more and more dependent upon relationships. Not just relationships between people, but also relationships between websites. Go through your website and consider the keywords in your anchor text, url, and title. Consider the same of sites you link to, tweet, or post on Facebook. Finally, consider their relationships and the the relevancy of their relationships to the overall message of your site.

For more on how to get the most out of Google, check out this Free Search Guide.

Stay social my friends,

Erick

Facebook will use curated search to rank the popularity of search results according to a link’s popularity in one’s social graph. Google’s Plus 1 button will work in a similar way, in that it will show people search results based on how their friends ranked their sites they visited. I’ve said in various blogs these are mistakes because they are based on the assumption that where my friends from 20 years ago, who now live 1,000 miles away, eat dinner or shop matters to me.

When it comes to social search, Google and Facebook should consider each person’s social radii. That is that they must consider the physical and relational distance between people. Google’s thus far failed in social media, but the average Facebook user has 130 friends. Of those 130 friends, each user may only maintain regular contact with 80. And of those 80, a user may only live within 50 miles of 55 of them. And of those 55, while the average Facebook user may know people in that circle of friends from work, school, church, and other organizations, they may only be good friends with 20 of them. Of course, the only number I know of for a fact is the 130.

Google and Facebook should develop a social media algorithm—a ranking system that groups users according to interests rather than common acquaintances. They should send users within those groups results based on the rankings of others within their group rather than friends they knew 20 years ago who now live 1,000 miles away.

What do you think? Will social search work as it is? Should they develop social media algorithms based on social radii, or do you have a different idea?

Stay social my friends,

Erick

On Superbowl Sunday 1984, Apple Introduced the Macintosh with this commercial:

Last week, Facebook introduced curated search, which will allow them to advertise on people’s walls according to what they ‘Like’ on other people’s wall. In late 2010, Google introduced Google Hotpot, and yesterday they introduced Google Circles. Both give search results based on recommendations by friends. Guest blogger Paul Greenberg wrote on BrianSolis.com:

“While between 72% (baby boomers) and 89% (Gen Y) have an account on some social site, 70% of them use them for personal reasons, while only 23% use them to interact with brands. Notably 39% of them use them for reviews – meaning peer trust when it comes to a brand or specific product or service.”

According to Greenberg’s findings and estimates based on my calculations, Facebook’s curated search and Google’s social search will lead to an estimated 16.56% return on relevant search results for baby boomers and 34.71% return on relevant search results for Gen Y users (No results for Gen X).

Facebook’s and Google’s innovations will create a social media oligarchy of users who interact with the Social Web through a stream of ‘Likes,’ posts, and recommendations, using computers, smart phones, tablets, and other technological devices. It will cause people and businesses to either interact with the Social Web according to these new rules of the social media oligarchy or become part of a social media caste system.

All in all, the future of social media will compartmentalize into the ‘interactive’ and the ‘non-interactive,’ causing the Social Web and the Semantic Web to merge and evolve into the Synergistic Web.

Stay social my friends,

Erick

#Google#Chrome #Social#Media

Here are what I consider the 10 most useful #apps for #Facebook, #Twitter, and #Youtube Google Chrome offers.

Facebook:

1. Always https (for Facebook and Twitter) – This app allows you to browse Facebook and Twitter securely, as well as it also bypasses proxies. They plan to add an on/off button, and they may extend support to other websites.

2. Better Facebook – This will turn your Facebook browsing into a whole new experience. Among other things, you can change your theme, control which feeds you see, and more. Once you install it, log into Facebook, and change your ‘options’ next to the ‘home’ button in the top blue bar.

3. F.B. Purity – Cleans up Facebook – This gets rid of application spam and improves your Facebook experience. It also allows you to hide messages, such as who you became friends with, what events you are attending, your changed status, and more.

4. Facebook Application Blocker – I used to receive posts from certain friends and relatives who posted from applications. Now, I don’t.

5. Facebook Invite All – If you go to this blog and watch the second video, it will explain how you use this app. This is useful for those people with fan pages.

6. Power Twitter for Chrome – With this you can do more than just post on Twitter. You can post photos, shorten links, update your mood, and send a Twitter gift.

Youtube

7. SmartVideo for Youtube – This gives you different video playing options, including the option to start videos once the page loads, the video buffers, and more. You can also loop videos and enable HD.

Twitter

8. Twitter Extender – This app allows you to highlight your mentions in timelines, hide mentions, and more.

9. Twitter Plus Plus – Highlight your mentions, desktop notifications, and more.

10. Twitter Reactions – You can use this to show the world how you feel about whatever you’re reading.

Would you add any to, or take any away from, this list?  There are many more at the Chrome Web store. Check them out and Enjoy!

Stay social my friends,

Erick

Since the inception of SEO Bridges, I’ve been preaching the integration of SEO content and social media marketing. Even before I launched SEO Bridges, I was proselytizing this coming integration.

Well, these changes have started to happen, and they will continue to happen. Google attempted to integrate with Facebook, but they ran into some complications. I’m sure they’ll work them out. For now, here’s a video by social media marketing guru Michelle MacPhearson talking about more coming adaptations between search and social.

Here’s another video by REELSEO featuring Matt Cutts of Google. They caught up with him at a conference and took the opportunity to ask him about the future of search and videos. Matt gives some very relevant advice that every person who includes video on their website will want to listen to.  It is especially useful information for authors who post book trailers, videos of speaking engagements, and other video promotions on their sites.

Stay social my friends,

Erick