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Posts Tagged ‘ conversational web ’
The Rise of the Social Media Oligarchy
March 23, 2011
On Superbowl Sunday 1984, Apple Introduced the Macintosh with this commercial: Last week, Facebook introduced curated search, which will allow them to advertise on people’s walls according to what they ‘Like’ on other people’s wall. In late 2010, Google introduced Google Hotpot, and yesterday they introduced Google Circles. Both give search results based on recommendations [...]
The Omission Factor of Social Media Monitoring
November 23, 2010
#social#media#monitoring #social#media #conversational#web #social#web #social#media#marketing #customer#feedback #discussion#groups #target#audience Last week, I took part in a group study for a potential new game show. I sat in a room with about fifty people and held a gadget with a dial that connected to a computer in another room. To one side, the gadget had a + [...]
Day 4: The Value of Monitoring the Social Web
October 7, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics Social media marketers want their social media monitoring tools to include the capabilities to listen to various voices throughout the social Web, the versatility to allow them to listen to and engage with their audience, and the efficiency they require to manage their time effectively. It’s no longer enough for [...]
Day 3: The Value of Monitoring the Social Web
October 6, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics I could tell you about plenty of social media monitoring tools that tell you everything from who mentions you, your brand, and anything about your competitor to how they felt when they mentioned whatever they mentioned. You can spend any amount of money on a social media analytics tool from [...]
Day 2: The Value of Monitoring the Social Web
October 5, 2010
One thing that’s important to us is the ability to keep our social networking local. We are more than willing to work with a person/company on the east coast, Canada, or anywhere else in the world. But a large segment of our audience is here in San Diego. For that reason, it’s important to us [...]
Day 1: The Value of Monitoring the Social Web
October 4, 2010
#social#networking #social#media #social#web #social#media#monitoring #social#media#analytics One of the most annoying things about trying to choose a social media monitoring tool is all the options. Often, enterprise social media analytics like Alterian’s SM2 and Radian6 are too expensive and overwhelming. And those services that will monitor your social media presence using the best value aren’t easy [...]
Keeping the Social Media Conversation Going
September 13, 2010
#social#media#marketing #social#media#monitoring #Twitter #Facebook #conversation #social#networking #conversational#web #social#media#conversation So, last week you indirectly told me you want to talk about listening to your audience, so we’re going to continue with that conversation. I’m not going to talk about social media monitoring, but I am going to talk about how to keep the social media conversation [...]
Monitoring the ROI of Social Media Marketing
September 7, 2010
Over the next three days, I’ll talk about using social media to listen to your audience, adjust your brand message, and stop crises from adversely affecting your brand. Each day I’ll list a few services to help you in that process. ViralHeat • Discover new Twitter leads and potential Facebook fans • Follow conversations about [...]
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