Google doesn’t want content copycats. They want your blog to consist of original ideas, attract new visitors, and encourage those visitors to share it. For example, Seth Godin doesn’t seem to worry about content that attracts Google or any other search engine. He doesn’t even seem to worry about attracting new visitors. He has an audience, and he [...]
Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]
You need a blog. Google wants to see websites with fresh and relevant content. The more you update your site, the more people will come to your site. The more people come to your site, the more relevant your content appears to Google. There are three ways to set up a blog. You can set [...]
In the restaurant industry, a good dining room manager will ensure the entire staff’s trained to take ownership. That means if a guest’s water glass is empty or nearing empty, whoever sees it and makes note of it should either fill that water glass or escalate it to the right person (the server). Social Media [...]
If there are two things you like, it’s free and it’s lists. Blogs with lists of free stuff always get the most views. I try to write my blogs in list or bullet point format as much as possible, but I don’t list free resources (i.e. other sites) as much as I once did. If [...]
You can make your #blog attractive to #search#engines by making it attractive to potential readers. That means adding keywords but not too many. Stuffing your blog or article with keywords is like wearing too much makeup. Along with keywords, you want to maintain a conversational flow. That could mean starting your paragraphs with strong transitional [...]
One of our core company beliefs is that People do business with People. The blogs are where we can let our customers and potential customers know who we are, that we are not a monolithic inhuman corporation. We’re real people. In managing online identity, authenticity is key. Now last week I mentioned that I blog as “Carmen Electrode” [...]
As I mentioned in my introductory post, I blog utilizing several personas: JeSais for my personal blog, Carmen Electrode is my work affiliated online persona, and Joe Welder for my boss. It sounds more complicated than it is. I won’t go into too many details about my personal blog– mostly because it’s not really relevant to search engine optimization. [...]
Blogging to Spur Conversation
Akismet is good at combating most comment spam, but it doesn’t catch everything. Sometimes it’s difficult to tell if someone took the time to read my blog and comment, or if they just posted a generic comment. If you comment, “nice blog,” or even post a longer comment that does not mention me or anything [...]