Happy Cyber Monday! I ran into a Website that offers social network analysis software so powerful that it goes on my top ten list for creating a social media marketing strategy. Techrigy offers a social media monitoring and analysis tool called SM2. It will help you promote and advertise your blog, strategize your social networking efforts, and minimize the time it takes to conduct that pesky social media research.
Always a sucker for free stuff, I set up a freemium account, which allows me to use most of the tools, but with way less results. The freemium version allows you to create a search based on 14 categories, using five keywords or terms, that gives 1,000 search results. For this blog, I will review five of those categories.
Overview
Let’s start with Google Analytics. Google Analytics allows webmasters to view who went to their Website or blog, thus enabling them to strategize how to draw attention to their site or blog. SM2 works in much the same way; however, SM2 allows people to do a type of reverse search, focusing on social media.
In the freemium version, you can compare two categories over two sets of dates. I compared ‘social networking’ to ‘seo content’ from 11/22-11/28. Load dates and two line graphs appears. Within my preset time period, people used the term ‘seo content’ more often everyday of last week than ‘social networking.’
Share of Voice
A bar graph showing seven categories appears. Since seo content appeared the most, I am more interested in that term. In that time period, seo content appeared in various social media platforms 192 times; though, it appeared in blogs 53 times. Below the bar graph, there is a line graph that tells me seo content appeared the most times in blogs on 11/25. If I want to know why, I can use the themes category.
Themes
When you first use themes, you will have to set up the search. Since, I am interested in seo content, I will filter my search for that term within the opted social media networks. Then, I set the dates and click finish. Since I am using the freemium version, SM2 won’t allow me to run this search (I already have one set up); though, there is a basic and advanced theme. The basic theme creates a tag cloud; whereas the advanced theme creates a balloon graph (I think that’s what they’re called).
Tone of Content
This shows me that on 11/25, of the 22 blogs written that used the term seo content, 21 blogs had a neutral or positive tones. Below the bar graph, a list of the blogs appears, all with sliders preset to show you the tone SM2 assigned to each blog. You can review those blogs, thus looking for a running theme as to why bloggers mentioned seo content on 11/25.
Top Authors
I want to create relationships with other bloggers. According to SM2, Robert Laidlaw mentioned ‘seo content’ eight times last week. When I click on the various links in his results they lead to webmasterforums, but his name doesn’t appear. I know how Techrigy’s algorithm works. I dug a little deeper. Robert is the webmaster, perhaps the owner, of webmasterforums, as well as president of Verticalscope, Inc. Since social networking is about making connections with other bloggers, social networkers, and the like, I am going to e-mail him to let him know I linked to him.
Conclusion
Okay, so there is so many other ways SM2 can help you with your social media marketing, but there are great tutorial videos in all of the categories. For anyone who needs a little boost with their social media networking, such as blog traffic exchange or social network development, SM2 will help you market your blog, set up a social network business plan, or offer more targeted social media marketing services. Meantime, if you need someone to write SEO Content for your site, write your blog, create a social network, or help you with your social network, check out http://www.seobridges.com/, and let me know how I can help you.
