Google doesn’t want content copycats. They want your blog to consist of original ideas, attract new visitors, and encourage those visitors to share it. For example, Seth Godin doesn’t seem to worry about content that attracts Google or any other search engine. He doesn’t even seem to worry about attracting new visitors. He has an audience, and he [...]
A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]
Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]
Marketing strategy can mean a lot of different things and for many it invokes hot flashes, sweaty palms, and that feeling you used to get when the schoolyard bullies would walk past you in the hall. We have our “gurus” to thank for that. Academics, speakers, and business coaches all across the inter-web [...]
If you are an SEO, you should know about Latent Semantic Indexing (LSI). SEO and Web content is about more than random keywords on the pages. Here are the basics of LSI: Google compares search terms to several documents that have undergone LSI. It then return results that contain similar meanings to the search criteria [...]
You need a blog. Google wants to see websites with fresh and relevant content. The more you update your site, the more people will come to your site. The more people come to your site, the more relevant your content appears to Google. There are three ways to set up a blog. You can set [...]
Did you know Starbucks serves a $7 cup of coffee at select locations? The coffee bean, a Costa Rica Finca Palmilera bean, comes from a rare cherry of a Gesha tree atop a mountain in Panama. Social media done right is like that $7 cup of coffee. Of course, a $7 cup of coffee at [...]
In the near future, we will use social media to relate to one another through physical interactions. In the distant future, we will use social media to relate to one another through Augmented Reality (AR). Point in case, we can friend, Like, and follow one another when we’re with the other person by using our [...]
One of the most important things on many Americans’ minds is how to help our economy. Everything has been tried from creating jobs by building new highways and bridges to giving money to large corporations. The one thing we are against trying, is buying more oil from the middle east and more products from China. [...]
Adding rules to Social Media’s Connectivity Principle would be like adding rules to the law of gravity. Pointless! We can only observe it and abide by the principles of our observations.
