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No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan.

If you’ve read this book, let me know your thoughts. I’d love to glean from you, and learn what has and has not worked. If you haven’t had a chance to read it yet, you can buy it below.

The Social Media Survival Guide by Deltina Hay

You can learn more about Deltina by visiting her website, Social Media Power, or following her @Deltina.

Stay social, my friends!

Erick

Hootsuite uses it, Scribd uses it, and several other sites use it to be more search bot friendly and interactive for users. Here’s a list of the most social link types, attributes, and elements in HTML5.

Article Element – This tells search bots when content is related to other content, such as with blog comments.

Cite Element – This cites sources and is a great way to give credit where credit is due.

KBD Element – Under certain circumstances, this can be used as a voice command.

Embed Element – This represents integration with non-HTML points, such as applications or other interactive content.

Link type “Author” – This can be used with link, a, or area elements and creates a hyperlink. When used with the a or area element, it indicates further information about the author of the article. When used with the link element, it indicates information about the author of a page.

Link type “Help” – This can be used with link, a, or area element and indicates that the referenced document provides help. When used with the a or area element, it indicates help for the article. Within the link element, it indicates help for the page.

Link Type “Pingback” – This may be used with the Link element and creates an external link resource to let authors of other blogs or articles know you referenced their information.

Accesskey Attribute – This generates keyboard shortcuts that activate elements.

If you’re an SEO, you should know the basics of HTML, and you should be aware of the upgrades in HTML5. If you don’t, W3 Schools is an excellent place to learn.

Stay social my friends,

Erick

For SEO and webmasters concerned about recent updates to Google’s algorithm, I recommend reviewing Google’s Webmaster Guidelines. Google favors well designed websites, original content that adds value, and links to reputable websites. Think of a website like a house.

An architect doesn’t design a house so a person walks into the garage when they open the front door. In the same way, a website should welcome visitors, let them know what the site is about, and encourage them to discover more.

An architect designs every room with at least one door to and from another room. In the same way, each page of a website should be accessible from at least one static text link; and the page titles should tell users where those links lead.

Just as an architect designs a house with windows to allow visibility, an SEO should submit their website to search engines and link to relevant websites. This will allow potential visitors to see your site and current visitors to find relevant information.

And just as a contractor adds certain appliances to certain rooms, you should add content that is relevant to specific pages. Don’t talk about widgets if the title of your page is gadgets.

Finally, just as any good contractor should make sure all of the plumbing and electrical in the house functions right, you want to use good coding and make sure all of the links work.

If you follow these rules, your site will maintain its integrity no matter how often Google changes its algorithm.

Stay social my friends,

Erick

With the rise of social media curation tools like Storify , the value of what you tweet and post on Facebook is becoming largely dependent upon the relationships between the category of your website and the categories of the website(s) your tweeting or posting about.

Right now, if I Google ‘Social Media,’ I receive 161,000,000 hits. If I search for ‘Social Media’ within the last 24 hours, I receive 56,400,000 hits. It would take countless wasted hours to sort through all of those hits.

Google categorizes your site according to the anchor text, title, and keywords in the URL of your site’s pages. They also use the anchor text, title, and keywords in the URL of sites you link to to determine how relatable your site is to that topic.

So, if you want to find the most relevant blogs and articles on any given topic within any period of time, use the search parameters allinanchor:seo+content, allinurl:seo+content or allintitle:seo+content. You can also use a combination of those three if you want very specific results.

The Web is becoming more and more dependent upon relationships. Not just relationships between people, but also relationships between websites. Go through your website and consider the keywords in your anchor text, url, and title. Consider the same of sites you link to, tweet, or post on Facebook. Finally, consider their relationships and the the relevancy of their relationships to the overall message of your site.

For more on how to get the most out of Google, check out this Free Search Guide.

Stay social my friends,

Erick