Google Will Judge You by the Social Media Company You Keep

July 22, 2013

Because of Google, social media plays a huge part in a person’s or company’s branding efforts. Five years ago, many businesses saw it as something for kids. Three years ago, businesses began separating the online phenomenon from the days of Myspace. A little more than a year ago, after Facebook’s IPO failed, people began to realize its [...]

Google’s Revenge: Link Spam Attack

May 27, 2013
Penguin 2.0: Web Spam Attack

For a while now, Google has not put as much weight on links as they once did. As an SEO, you once found relevant sites, emailed the Web masters, and asked them if they would like to exchange links. Then, Google said that while this was not against their TOS, as long as you did not overdo [...]

SEO and the Future of Shareable Content

April 7, 2013
Beinecke Library

A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]

The WordPress vs. Blogspot Showdown

March 11, 2013

Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]

Google and Latent Semantic Indexing

February 18, 2013

If you are an SEO, you should know about Latent Semantic Indexing (LSI). SEO and Web content is about more than random keywords on the pages. Here are the basics of LSI: Google compares search terms to several documents that have undergone LSI. It then return results that contain similar meanings to the search criteria [...]

A Review of “The Social Media Survival Guide” by Deltina Hay

August 8, 2011

No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan. If you’ve read this book, let me [...]

Google+Plus = Google+

July 20, 2011

Just as the + symbol holds a different value than a digit in math, it holds a different value than a letter for the purposes of SEO.

Getting a Head Start on Google Plus

July 14, 2011

People with Google Buzz accounts can get a head start on their Google Plus profiles. Whether or not you have a Google Plus account, you can follow people with Google Pus accounts.

Is Google Plus The Fighter?

July 8, 2011

Facebook may not have annoying graphics like Myspace, but it offers numerous pointless ways for people to waste time, and people are getting tired of feeling like they are mice in a the maze of Facebook.

Top Ten Google Tools

June 1, 2011

Google consists of 1,980,000,000 pages. Here are their top ten tools:

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