No matter whether you’re a social media novice, aficionado, or expert, there is bound to be something in this book you can glean from. It’s a great resource for teachers and students, and it covers all of the basis from blogging to the importance of a social media plan. If you’ve read this book, let me [...]
Advertising Inventory and Social Media Marketing
July 18, 2011
Over the last few years, social media sites like Facebook and Twitter had to answer the question as to how they would make money. One way for a publisher to make money is to sell advertising inventory. So, Facebook introduced Facebook Ads and Twitter introduced promoted Tweets. Last night, I found a blog about a book [...]
Fighting the Social Media Monster
July 15, 2011
Everyday, I connect with people all over the world, and everyday we only see images of one another. The truth is I hate suits, and I don’t always have a big, toothy grin. Perhaps, you spend your mornings running around your house in your bathrobe and slippers, chasing your kids. Maybe you make business calls [...]
Is Google Plus The Fighter?
July 8, 2011
Facebook may not have annoying graphics like Myspace, but it offers numerous pointless ways for people to waste time, and people are getting tired of feeling like they are mice in a the maze of Facebook.
A Customer Service Centered Application
May 27, 2011
What impressed me most about Facebook Desktop weren’t any of the features, rather it was the personal attention I received from creator Charles Bihis.
Ten Tips to Raise Your #Klout
May 2, 2011
All of their tweeting about themselves reminds me of a bad first date during which the woman only talks about herself.
OMG!!! Did You Totally “Like” See What Tiffany’s Wearing?
April 27, 2011
In this scenario, Facebook is Tiffany—the popular cheerleader—and the new Facebook “Send” button is what it’s wearing. Klout is that nerdy student who knows everything about everyone. Klout knows who’s talking to whom, what they’re talking about, and who’s listening. Yesterday, a day after Facebook introduced the new “Send” button, Klout rolled out the beta [...]
Aesthetic vs Augmented Value of Social Media
April 22, 2011
In order to understand the future of social media, one must understand the future of technology. Check out this video, which shows how Pranav Mistry’s SixthSense integrates the digital and physical worlds. Using SixthSense, I foresee we will point to an article in a magazine and “Like” it. Two people will “friend” each other on [...]
Why Facebook’s and Google’s Social Searches won’t Work
April 11, 2011
Facebook will use curated search to rank the popularity of search results according to a link’s popularity in one’s social graph. Google’s Plus 1 button will work in a similar way, in that it will show people search results based on how their friends ranked their sites they visited. I’ve said in various blogs these are mistakes [...]
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The Social Media Top Ten Don’t List
Too often, I see people misusing social media, so I compiled this list of ten ways you should not use social media sites. I am sure more could be added to this list. Would you add any? I’d love to hear from you. 1. Don’t tweet about yourself and/or your products all day. People will notice [...]