5 Tools for Finding High-Value Long-Tail Keywords

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Valuable doesn’t necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.

What Would You Do If You Were CEO of Skyscanner?

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In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch’s columnists.

Google Kills Flash Advertising in Chrome for Good

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Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.

AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed

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Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.

6 Quick Tips to Prevent SEO Annotations From Becoming a Chore

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Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.

Facebook Forks Out S**tloads to Disrupt Digital Assistants

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Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?

Google Strongly Contends EU Antitrust Charges as Legal Battle Looms

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Google says the European Commission’s antitrust charges are “wrong as a matter of fact, law, and economics.”

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition – and lower CPC – is definitely a factor.

8 Ways Content Marketing and SEO Can Work Together

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Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.

5 Steps for Infiltrating Communities for Links

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Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters’ communities, you can make social an integral part of your link building strategy.

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