Yesterday, I came across the question, “How will products be marketed in 2025?” on Linkedin. So, I decided to post my answer as this week’s blog.
The world of marketing may be changing, but the principles by which that world operates will never change. The point then, now, and in 2025 will be to keep it personal, conversational, and relevant. These principles resonate Aristotle’s Ethos, Pathos, and Logos. The Ethos focuses on one’s values and is conversational. The natural marketer gets into conversations with potential buyers/clients concerning things of value to them. The pathos focuses on the potential buyer’s/client’s emotions and is personal. The marketer must find and share a common emotional bond with the potential buyer/client. And the logos focuses on facts and figures and is the relevant. The marketer must determine what the potential buyer’s/client’s problem is, convince that buyer/client their problem is worse than they think, and then convince them their product will solve that problem. The paradigm hasn’t changed in 2,300 years, and it won’t change between now and 2025. What will change are technologies used to put those principles into practice.
In 2009, Pranav Mistry introduced a technology called 6th Sense at TED, which enables a person to become a personal computer by interfacing with objects around them. Once the general public uses this and similar technologies to interface with objects around them, marketers will use this and similar technologies to interface with potential buyers/clients. Then, rather than relying on statistical data gathered from clicks and click through rates on Web ads and websites to determine probability of potential buyers, Marketers will interface with potential buyers through augmented reality. The best precursor to this technology is the iPhone. Apple tracks people’s location, to know which store(s) an iPhone user frequents.
By 2025, when people interface with objects around them, marketers will interface with potential buyers through augmented reality. Now, marketers can track people’s online click patterns, and which stores and restaurants iPhone users frequent. In 2025 they will be able to see a person on the street or at any event and track their daily activities and personal interests through augmented reality.
I’d like to know what you think. Let’s get a conversation going. Comment here or Tweet me @SEOBridges
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