With the rise of social media curation tools like Storify , the value of what you tweet and post on Facebook is becoming largely dependent upon the relationships between the category of your website and the categories of the website(s) your tweeting or posting about.
Right now, if I Google ‘Social Media,’ I receive 161,000,000 hits. If I search for ‘Social Media’ within the last 24 hours, I receive 56,400,000 hits. It would take countless wasted hours to sort through all of those hits.
Google categorizes your site according to the anchor text, title, and keywords in the URL of your site’s pages. They also use the anchor text, title, and keywords in the URL of sites you link to to determine how relatable your site is to that topic.
So, if you want to find the most relevant blogs and articles on any given topic within any period of time, use the search parameters allinanchor:seo+content, allinurl:seo+content or allintitle:seo+content. You can also use a combination of those three if you want very specific results.
The Web is becoming more and more dependent upon relationships. Not just relationships between people, but also relationships between websites. Go through your website and consider the keywords in your anchor text, url, and title. Consider the same of sites you link to, tweet, or post on Facebook. Finally, consider their relationships and the the relevancy of their relationships to the overall message of your site.
For more on how to get the most out of Google, check out this Free Search Guide.
Stay social my friends,
Erick
