For SEO and webmasters concerned about recent updates to Google’s algorithm, I recommend reviewing Google’s Webmaster Guidelines. Google favors well designed websites, original content that adds value, and links to reputable websites. Think of a website like a house.
An architect doesn’t design a house so a person walks into the garage when they open the front door. In the same way, a website should welcome visitors, let them know what the site is about, and encourage them to discover more.
An architect designs every room with at least one door to and from another room. In the same way, each page of a website should be accessible from at least one static text link; and the page titles should tell users where those links lead.
Just as an architect designs a house with windows to allow visibility, an SEO should submit their website to search engines and link to relevant websites. This will allow potential visitors to see your site and current visitors to find relevant information.
And just as a contractor adds certain appliances to certain rooms, you should add content that is relevant to specific pages. Don’t talk about widgets if the title of your page is gadgets.
Finally, just as any good contractor should make sure all of the plumbing and electrical in the house functions right, you want to use good coding and make sure all of the links work.
If you follow these rules, your site will maintain its integrity no matter how often Google changes its algorithm.
Stay social my friends,
Erick
