Think of social media monitoring tools like garages where you can store social media boxes (Facebook, Twitter, etc.). You no longer need to worry about outside elements, but the social media garage does not take away the social media clutter.
Let me explain. When I move, which is sometimes more often than Jason Bourne, I often think I should list specific items in those boxes. I never do. Even though my boxes are in a garage, their location does not solve the problem of needing to dig through them to find specific items. The location of the boxes just makes the boxes easier to find.
Don’t get me wrong. I am a huge proponent of social media monitoring tools. If you would have asked me a year ago about the future of social media, I would have said social media monitoring sites need to offer ways for people to listen and respond. While that is still true, another component of the future of social media is apps for smart phones that use voice recognition technology to allow people to update their social media status by talking.
If I wanted to go George Orwell on you, I’d blog about technology that allows people to update their status just by thinking. That technology will happen. For now and the foreseeable future, apps that allow people to update their Facebook, Twitter, and other social media statuses by talking is the future of social media.
Voice recognition technology has been around for at least 25 years, companies have integrated it with the World Wide Web for at least the past ten years, and those and other companies have integrated that technology with smart phones and social media sites for the past few years.
So, why do I say this technology is the future of social media instead of just telling you it exists? Because while that technology exists, other technologies, including social media sites, social media aggregation sites, and social media monitoring sites should integrate with those voice recognition apps to offer more seamless ways for people to listen, respond, and integrate with social media.
Voice recognition apps that integrate with smart phones and social media sites:
Optimus 7 by LG Shoutout by Promptu Vlingo Lighthouse SQ7 MID IM+ by Shapeservices
Blogs I’ve written on social media monitoring:
The Omission Factor of Social Media Monitoring Branding Your Identity with Integrity
Playing the Social Media Market Identifying Your Audience’s Common Denominator
The Value of Monitoring the Social Web: Day 1, Day 2, Day 3, Day 4
Monitoring the ROI of Social Media Marketing
Using Google Analytics as a Social Media Monitoring Tool
Listening to the Conversational Web Techrigy Allows You to Play e-God (Techrigy’s Alterian)
Stay social my friends,
Erick
