An Enchanting Conversation

April 1, 2011 in social media,social media marketing,social networking,social networks,Uncategorized with 0 Comments

In this video Brian Solis talks with Guy Kawasaki about his new book, “Echantment: The Art of Changing Hearts, Minds, and Actions,” in which Kawasaki uses the examples of Virgin America, Apple, and Zappos to talk about enchantment being about emotion. He says the three pillars of enchantment are that a company must be likeable, trustworthy, and have a great product, service, or idea.

Stay social my friends,

Erick

 

Click the book for more info!

41J09v722AL. SL160 An Enchanting Conversation

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About ErickWrites: I’m writing a novel that chronicles my spiritual, emotional, and psychological journey as a survivor of a childhood brain aneurysm toward forgiveness. I'd love to get to know you on Twitter or Facebook.


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