If you read the most recent issue of Poets & Writers, you know if you are an author and want a Web designer you want Jefferson Rabb. He doesn’t design sites with a traditional call to action, rather he designs them with the goal of letting the user get to know the author better. Most, if not all, of the sites he creates he creates for Hachette Book Group or Random House.
His site features what appears to be four subway lines running through Manhattan. In the middle of the map is the front page of one of those sites—Nameberry.com. That site deserves to be featured in the middle of Rabb’s rendition of Manhattan because it is that site, and that site alone, that Alexa ranks the highest out of all of the sites Rabb designed. According to Compete.com, Nameberry received 98,064 visits in January, which was a little more than 10,000 less visitors than in December.
So, what are they doing right with Nameberry.com that’s not going so right with those other sites? Yes, social media. Facebook sends the third highest concentration of visitors (5.61%), and Nameberry.com has a Twitter account with a decent following. Yes, SEO content. Google sends the highest concentration of visitors (44.86%). Though, Nameberry receives 6.54% of its traffic from Parents.com and Babynology.com, which combined makes them more lucrative than Facebook to Nameberry.
Even though Parents.com is not a social networking site, they offer a community where expectant parents can interact with one another. Babynology does not offer any type of social networking, but they do have photo contests, articles and tips, and easy to use search features. So, what’s the point? Simple, you need something more than a fancy Web design; you need to find your audience and engage.
Stay social my friends,
Erick
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