This week, let’s look at how the Bard of Horror, Stephen King, uses social media. King uses the power of what I call fundamental (mainstream) media to broadcast his messages. King published his first work (“The Glass Floor”) in 1967 at only the age of 20 before the World Wide Web. Along with countless books, King’s novels have resulted in several television and big screen movies.
King doesn’t rely on one medium to get his message across. Before social media, he had his books made into movies, television movies, or audio books. And he still relies on those forms of media. Stephen King has made appearances on various news media, online radio shows, and other popular media. King even owns a radio station.
Social media is supplemental media, and should not be expected to create buzz in the way fundamental media creates buzz (unless your Pepsi or Lebron James). If you’re not a notable figure, it is unadvisable for you to replace fundamental media with supplemental media.
If you’re an author using social media, and you can’t figure out why you can’t get more than a few hundred followers on Twitter or friends on Facebook, it might be because your using supplemental media as fundamental media.
So, where do you start? Book Trailers! They allow authors of any level to use supplemental media to mimic fundamental media. Though, book trailers are an aspect of supplemental media and should not be used as fundamental media. Your next step is to call television, radio, and Internet-radio stations. Ask them if you they would interview you. Or consider a podcast.
Stay social my friends,