John Grisham and the Art of Availability

John Grisham gets a little extra social media boost, since he has Jgrisham.com and Johngrishamonline.com.  The homepage of Jgrisham.com lists the major retailers where his books available, including e-bookstores, making his readers more familiar with his name..

Grisham has appeared on talk shows, there is a recent commercial about his book The Confession, and several of his books have been turned into movies.  Like Meyer, King, and Patterson, Grisham uses social media as supplemental media and mainstream media as fundamental media.  Though, new and upcoming writers can also learn the lesson of availability from him.  He tells his readers where they can buy or download his books, making his name a household name.

For those who want to enjoy an interactive experience, Johngrishamonline.com features forums.  He gives his fans ways to connect with him, his books, and other John Grisham fans.  All these things make his name a household name.

If you’re a writer and you want to make your name a household name, make your name and your products available.   Whether you self-publish or you use a traditional publisher, if you only have a few thousand copies of your book available in a few hundred books stores across the U.S., your name won’t become a household name.  You can have an awesome book trailer, be interviewed on several radio and television shows, and get rave reviews.  But if you don’t make your books available, either in actual book or e-book form, you won’t become a household name.  And if you don’t make yourself and your books available, social media won’t help make you a household name.

Stay social my friends,

Erick