Jodi Picoult: The Twitter Queen
Jodi Picoult is the author of 18 books, and her newest book House Rules is ranked as the 28th best-selling book of 2010. Not enough traffic to her site comes from Twitter for Alexa to count. She doesn’t use Twitter to market herself or her books, rather she just converses with her 20,000 followers. She doesn’t use Facebook, but 23.53% of traffic to Jodipicoult.com comes from Facebook. Here’s the Tweet she sent out on 11/7/10: “No, I have no Facebook page. I use Twitter instead.” And she uses it well.
On her website, visitors can find podcasts, interviews, and photos and videos. For those who want to get to know Jodi more, she, or her publicist or someone pretending to be Jodi, writes a newsletter. If you want to talk about her books with other Picoult fans, you can go to the yourSpace page. Don’t scroll down, just look toward the bottom (the URLs are all the same). You’ll notice the blue link “Go to Jodi’s message boards” toward the bottom. I don’t know how active she is on those boards.
What can we learn from Jodi Picoult and her use of social media? Out of every best-selling author who uses social media, Picoult uses it in the most real and honest way. She tells people what’s on her mind, she engages with her fans, and she garners the respect of millions. Here’s the lesson: Don’t allow social media to cause you to become someone you’re not.
Stay social, Jodi and my other friends.
Erick
