I’m going to teach you how to target your visitors to get more out of your blogs. Here are some statistics for you: 23.24% of all traffic to my site comes from referring sites, many of those visitors come from social networking sites, and 5.79% of all visitors to my site come from Facebook. The numbers go on, but I won’t bore you. Except for one: 87.3% of all people who visit my site from Facebook are new. If you want to follow along in Google Analytics, go into your profile, set your analytics tool to a certain date range, then select:
Traffic Sources >> Referring Sites >> Facebook (or whichever referring site you want to use).
Find the blue box that says “Referral Path”. You may see one or more paths from your chosen referral source to your site, depending on how viral your message went. Facebook isn’t as viral as Twitter. So, the path to your Facebook page is probably first.
After you click there, click on the squiggly lines to the left of visits, which will reveal a graph of when people went to my site. Below the graph, above where you just clicked, you’ll notice you’re in the “Site Usage” tab. Below that is the blue word “None”. Click on that, look over to last word in the first column, and select “Landing Page”. Now, another box titled “None” will appear to the right of “Landing Page”. Click that, click “Visitor type”, and check out what pages are attracting new and returning visitors.
So, it should look like this:
None >> Landing Page then look to the right None >> Visitor Type
This will tell you what types of visitors from Facebook (new or returning) are landing on which pages in your site. Now, you can play with these two filters to find out quite a bit about the users who come to your site from your chosen referral site. This graph also shows how long they’re staying on those pages, the average bounce rates for their visits, and how many pages on average per visit people who go to those particular pages are going to.
There’s much more you can do here, but I am going to let you explore. You can also follow the same steps with Twitter, Google, or any other medium. The point is to focus one type of visitor, figure out what type of information attracts that type of visitor, and use that to your advantage.
Stay social my friends,