After you’ve identified which pages result in your highest bounce and/or exit rates and you’ve fixed those pages, move on to see where you’re getting the most love from. If you’re watching your analytics on Google, they categorize your visitors according to direct traffic, search engine traffic, referring sites, and other. If you’re unsure of what these are, I explained them in this blog: The X and Y Factors of SEO.
Since everyone knows search is dead, you can disregard what your analytics says about Google sending the most (or a large portion of) traffic to your site. All Web analytics platforms have just not updated their systems to show that search is dead, and Google (being dead itself) is of course going to tell you that they send a large portion of traffic to your site.
If you’re name is Sheldon Cooper, you probably didn’t get that that last paragraph was sarcasm (Bazinga!). For the rest of us, since a large portion of our traffic comes from search engines, we want to pay attention to our content. I blogged about this last week in a blog titled, Google Analytics and Keyword Density.
The point is to figure out who’s sending you the most amount of traffic and pander to their every whim. Okay, don’t pander to their every whim, but figure out what you’re saying that attracts people from those sites to your site. What specific blogs or pages are they going to? What are you talking about? Talk about those topics more. What are they talking about? Answer their questions, and involve them in discussions. Find out what the people want to know, and tell them what they want to know. It’s that simple. Kind of.
Stay social my friends,