Blogging and Comparitive Analytics

Today, let’s look at how you can use your Facebook visitors to determine what types of people are visiting your site.  If you didn’t read my blog yesterday, you might want to read yesterday’s blog Welcome to Google Analytics Sniper Training School before you read today’s blog.  For those who read yesterday’s blog, after you’ve figured out what pages or blogs people are going to on your site from Facebook the most, determine what about those pages or blogs attracts people.

Once you select Landing Page and Visitor Type, two more drop down boxes will appear.  You can use those tabs to find out more about your new and returning visitors from Facebook, such as how many pages those users who visited particular blogs visited, the average amount of time they spent on your site, the average bounce rate, and more.  Most visitors to my site from Facebook go to my homepage, but I determined my most popular was Using Google Analytics as a Social Media Monitoring Tool.

Once you’ve determined which of your blogs receives the most amount of attention from your Facebook friends, open a new tab to determine how those visitors interacted with that blog compared to visitors from other sources.  To find this go:

Content >> Top Content >> Find that blog from the bottom, right section of the page

That blog was one of my more popular blogs with all my visitors.  When you click on it, you can compare visitors to that page from Facebook to visitors to that page in general.  My Facebook friends seemed to appreciate that blog more than visitors from elsewhere, which means I might want to write more blogs like that to attract more of my Facebook friends.

Again I can use this method to find out more about people who visit my site via Twitter and other social networking sites.  Of course, I can also use this method with people who find my site via search engines, but unless that person leaves a comment you can’t interact with that person.  Okay, so you may not be able to interact with people who visit your site via social networking sites unless they comment on your blog or retweet it or other.

Though, regardless of whether you have 100 or 5,000 friends on Facebook and 10 or 20,000 followers on Twitter, a certain type of person befriended you or follows you.  I mention this to say that just as those blogs that were the most popular to my Facebook friends are my most popular blogs all around, people who befriend and follow you are a pretty good barometer of the type of people who are coming to your site via search engines.

Stay social my friends,

Erick