#Twitter #Social#Media #Social#Networking
Yesterday, I talked about finding and following those Tweeters whose messages offer you the most value. If you are one of those people who wants to find the most valuable Tweeters, the secret is that Tweeters who offer you the most value are those Tweeters who offer your followers the most value. That’s right! The secret is to focus on what your followers want.
As a company, we don’t mind if someone Tweets about their personal life, hobbies, sports games, or what not every once in a while. That helps us get to know our audience more. We do tend to unfollow those people who Tweet about nothing other than the latest rapper who went to prison, the latest Hollywood gossip, or the person who cut them off on the freeway.
So, now onto how we decrease our competitors’ visibility. Well, first you need to know who your competition is. After you figure out who your competition is, follow them. But don’t let them know you’re following them. I know, you’re thinking, ‘How do I follow someone without letting them know I’m following them?’ You can set up a dummy account or your can create a Twitter stream with their Twitter handle. As far as I know, neither Twitter nor any other Twitter client has developed a way to identify who’s created a stream with a specific name.
We tend to ignore our competition, because we don’t really consider them competition. The reason is simply that our goal is to create bridges using SEO content and social media marketing (hence the name SEO Bridges). We have a niche audience. And we focus on building bridges by forming partnerships and relationships, not by fighting with our competition.
It works for us. What works for you?
Stay social my friends,