LinkedIn vs. MSN: The Battle of Search and Social
#social#networking #social#media #social#media#marketing #LinkedIn #Bing
Today’s the last day of the battle between search and social. So far search leads the way with more Internet users relying on search than on social. Social won round three yesterday, so the counts 2-1. Today, search could land the final blow, or social could force a tie. First, I need to make a correction in this first category. Even though I looked at sites as they’re ranked in the U.S. according to Alexa, Alexa ranks this first category according to all Internet users. My apologies.
Now, let’s bring out our last two contenders and see if search can deal a knock-out blow to social. Introducing, on the search side, Bing. And on the social side, LinkedIn.
Bing
Only 3.65% of all Internet users use MSN
Only 2.85% of all Internet users use LinkedIn
Bing
About 7.5% of their traffic comes from search engines
About 16% of their traffic comes from search engines, which means their traffic would decrease by less than 1% without search engines.
Bing
Immediately before visiting Bing, 5.97% visit Google, 5.44% of their user visited Yahoo!, 4.61% visited Facebook, 4.08% visited Live, and 1.67% visited Youtube. After leaving Bing, 6.15% visit Google, 5.82% visit Facebook, 5.23% visit Yahoo!, 3.28% visit Live, and 2.48% visit YouTube. MSN is in there also.
Immediately before going to LinkedIn, 23.77% of their users visited Google, 11.65% visited Facebook, 4.35% visited Yahoo!, 4.1% visited Twitter, 1.71% visited Live, and 1.07% visited YouTube. Immediately after leaving LinkedIn, 22.63% of their users go to Google, 12.31% go to Facebook, 4.55% go to Twitter, 3.92% go to Yahoo!, 1.19% go to Live, and 1.1% go to Youtube.
So, what’s the verdict? Search and social need one another. I’m going to call it a tie. What’s my point in all this? Make sure you use both to bring people to your website. If someones telling you search is dead, their probably not a good person to hire or work with.
Come back tomorrow for the latest news about social media.
Stay social my friends,
Erick
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- Bing And Facebook Merge Search And Social (ghacks.net)
- Social Search: Links are Dead, Social is the New Pagerank (webpronews.com)
- Bing makes friends with Facebook (telegraph.co.uk)
- Welcome to the social: Bing uses Facebook friends to power search (arstechnica.com)
- Yahoo Loses Market Share, Bing Is #2 (wpromote.com)
- Bing Gets Something Google Can’t Get, Facebook Data (seroundtable.com)
