Link Bridges

For anyone new to the concept of SEO, that is an acronym for search engine optimization.  If you are referring to a person who engages in search engine optimization it can also stand for search engine optimizer.  With that said, an SEO does not simply write SEO content, rather an SEO does whatever is necessary to make sure your site is optimized for the search engines.

So, let’s take a quick look at link building, which is one thing an SEO does to optimize your site.  Remember that quote by John Donne, “No man is an island”?  Well, all websites are islands until you start building bridges.  Think of Google, Bing, and the other search engines like the main land.  They can’t get to your site, or even see that your site exists, unless they can cross the Internet waters by link bridges.  And the more link bridges that connect your site to the mainland, the more often they’ll visit you.

Do you have a blog?  No!  Well, guess what.  The search engines love blogs.  Sure you can find a site like yours, write them an e-mail, and ask them if they want to exchange links with you.  There’s nothing wrong with that, but I would not spend too much time doing that.  Writing those e-mail takes time and are often just a little more than fruitless.  The best way to get links to your site is to write good content for your site that will attract readers who will want to link to your site.  That’s it for today.

Stay social my friends,

Erick