SEO content is like a martial arts duel.
Here’s some rules martial artists fight by:
1. Be aware of your surroundings
2. Adapt to changes within those surroundings
3. Use what is available to you in those surroundings
4. Recognize your opponent’s strengths and weaknesses
5. Use your strengths to exploit your opponent’s weaknesses
There are more rules, but those five apply best to writing Web content. How? Let’s review the rules again and apply them to your efforts to rank well in the search engines.
1. Be aware of your surroundings.
Search Engine Application: Check your rankings in the search engine’s
2. Adapt to changes within those surroundings
Search Engine Application: When search engines introduce a new innovation like Google Instant, adapt your SEO strategy to those changes.
3. Use what is available to you in those surroundings
Search Engine Application: This is where you need to go viral by blogging, using social media, and learning what does and does not work.
4. Recognize your opponent’s strengths and weaknesses
Search Engine Application: Know who your opponent is, watch them in the search engines, watch them on the social Web, and adjust your strategy if need be.
5. Use your strengths to exploit your opponent’s weaknesses
Search Engine Application: If your opponent doesn’t have a Facebook profile, make sure you launch one. If your opponent only Tweets twice a day, Tweet five times a day.
Check out this fight between Bruce Lee and Chuck Norris. Notice how Bruce Lee changes his fighting style to use these rules.
Stay social my friends,
Erick
