For those who take the time to learn how to navigate it correctly, Google Analytics can be a very effective social media monitoring tool. Here are four ways to use Google Analytics to monitor the sentimentality of how people are engaging with your site. These four methods monitor bounce rate, but don’t forget to monitor exit pages.
1. Traffic Sources >> All Traffic Sources >> View Full Report (Located at the bottom of top traffic sources): Check your site’s bounce rate from people coming from social networking and social bookmarking sites. Stop posting to social networking sites where your bounce rate is the highest and more often where it is the lowest.
2. Traffic Sources >> Search Engines: Click on the search engines, and you’ll see which words people are searching for that are causing a high or low bounce rates. Change your blogging style according to your bounce pattern.
3. Content >> Content by Title: Look at which blogs people are going to most often and which blogs have the lowest bounce rates, and change your blogging style accordingly.
4. Visitors >> Visitor Trending >> Bounce Rate: On the right side, above the graph, select the clock: See what hours people are less likely to bounce from your site and post links to your blogs in social bookmarking sites at those times.
Are there any other ways you use Google Analytics as a Social Media Monitoring tool? I’d love to hear your suggestions.