Three Rules of Social Media Marketing

August 2, 2010 in social media marketing,Uncategorized with 3 Comments

Our Social Media Marketing (SMM) philosophy is to keep every interaction relevant, personal, and conversational.  Start by determining who your target audience is and focus your SMM endeavors on your target audience.

Once you determine who your target audience is, formulate a relevant message and stick to that message. One suggestion is to find useful blogs, articles, and other sources of information to Tweet or retweet.

Make your SMM personal by letting your audience see your real side, but don’t fall into the trap of sharing TMI (Too much information). I see too many people giving constant updates about where they are and what they are doing.  Unless you’re famous, no one cares.  And if they do care, you probably don’t want them to know that information.

Now, your conversational Tweets and other forms of virtual conversations, may not be relevant to everyone, but they will be relevant to the person you’re having a micro-conversation with.  Others will see you’re not just using Twitter or other platforms to send out advertisements, but that you’re trying to get to know your audience. Thank people who retweet you, interact with people who interact with you, answer questions, and get into conversations with people on the Web.

Whether you use our Social Media Marketing philosophy or one of your own, build your audience around that philosophy and brand yourself with that philosophy.  It will pay off in the end.

Go ahead and comment, Tweet me, or e-mail me.

Erick

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About ErickWrites: I’m writing a novel that chronicles my spiritual, emotional, and psychological journey as a survivor of a childhood brain aneurysm toward forgiveness. I'd love to get to know you on Twitter or Facebook.


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  • Smithy


    Thanks for this posting Eric,

    SMM can get tricky and exhausting at times. I’m trying to find the right dosage of tweets and other conversation postings.

    I see it as a 2 way road:
    1) The twitter end (I’m using Hootsuite.com to manage this)
    2) Other conversations – blogs, news, digg, youtube, etc.. (I’m using SocialPointer.com to manage my tracked conversations)

    Best of all,
    Smithy.

  • http://seobridges.com ErickWrites

    Hi Smithy,

    Definitely. I’m glad you found this post useful, and I thank you for saying so. It’s easy to make SMM complicated, but it’s really about sticking to the fundamentals. If you haven’t had a chance to I’d recommend reading my blog, Silent Movies: The Original Microblogging Platform.

    Please feel free to let me know if there are any blog topics you’d find insightful. I always enjoy the feedback.

    Erick

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