The Social Side of Social Media
Let’s face it! social media marketing is fun. The success stories of how people have used social media to find jobs, boost their careers or sales, find true love, or achieve other goals are endless.
So, what’s the secret? How do some people use social media so effectively that they achieve such lucrative results? They realize the quintessential purpose of social media marketing is social.
If you have hundreds or thousands of Facebook friends or Twitter followers, yet don’t know any of those people in reality, you’re going about your social media marketing all wrong.
You don’t have to know everyone you’ve connected with personally, but the end result of your social media strategy should be social. If you just use social media to post your blog and products online without attempting to get to know people (at least online), people will view your social media strategy as the Web 2.0 version of cold calling.
Here’s some quick tips:
- Include your goal(s) and type of people you want to connect with to achieve your goal(s) in your social media strategy.
- Connect with those people who could help you achieve your goals, whether directly or indirectly.
- Find out what organizations those people in your area you connect with belong to and/or events they go to.
- Get involved with those organizations, go to those events, and meet those people.
- Host an event and invite those people you want to connect with to that event.
How do you use it to connect with people? I’d love to hear your comments.
Stay social,
Erick
