Considering Your Customer Base

This last weekend, I went to a small café. I walked through the doors of the once 19th century home, ordered a coffee, and found a seat. Moments later the barista brought my coffee to me and asked me if I’d like a menu.

All I wanted to do was sit, drink a cup of coffee, and catch up on some work. All he wanted to do was capitalize on me sitting at one of his tables and make money.  I ordered a bagel with cream cheese, caught up on some work, and left when the lunch crowd started pouring in.

I recognized and respected their business model was not for people to order one cup of coffee and sit with books open for hours. Though, they made room in their business model to make customers like me feel comfortable.

Leverage your website and social media marketing so your customer base feels comfortable with who you are and what you offer.

Their purpose for interacting with you or your website may not align with your business model, but your business model should always align with the reason they interact with you.

At SEO Bridges, we understand our customer base may not understand what SEO (Web) content and social media marketing are, why they’re important, or how to best use them. That’s why our content focuses on educating people who come to our website.

Speaking of which, we’re working on an e-book. I’d love to read your comments.

Erick