The best way to integrate your Web content with your social media marketing campaign is to write a blog at least once a week and use social media to promote it. The more you write and promote your writing, the more people will become familiar with your name and your site.
Blog about whatever your site’s about. If your site’s about politics, blog about politics and use political keywords. But use language that allows your writing to remain accessible to anyone who might read your blog.
Let others know about your blog by posting it to social networking sites. But don’t stop with Twitter and Facebook. Set up accounts on social bookmarking sites like Deli.cio.us, Digg, and Reddit. Web browsers like Google Chrome and Firefox have apps that automatically fill in content for you on those and many other social bookmarking sites. You can even integrate many of those sites with larger ones like Twitter and Facebook, so they automatically update when you update your Facebook or Twitter accounts.
The Internet allows people to do faster for free what it took several weeks and dollars to do less than ten years ago. It takes time to setup and update those accounts, but the return on the investment is worth it.