Google Will Judge You by the Social Media Company You Keep

July 22, 2013
Newsboy

Because of Google, social media plays a huge part in a person’s or company’s branding efforts. Five years ago, many businesses saw it as something for kids. Three years ago, businesses began separating the online phenomenon from the days of Myspace. A little more than a year ago, after Facebook’s IPO failed, people began to realize its [...]


Getting Social on Wikipedia

July 15, 2013
Wikipedia

If you don’t still get your information from that set of Encyclopedia Britannica’s you bought 25 years ago, chances are you use Wikipedia. Though, you probably didn’t realize there are social networking aspects to the online encyclopedia. Below is a list of  some of its social features: Talk tab Tab at the top of each [...]


Google’s Revenge: Link Spam Attack

May 27, 2013
Penguin 2.0: Web Spam Attack

For a while now, Google has not put as much weight on links as they once did. As an SEO, you once found relevant sites, emailed the Web masters, and asked them if they would like to exchange links. Then, Google said that while this was not against their TOS, as long as you did not overdo [...]


Avoiding the Content Copycat Trap

April 21, 2013
copycat trap

Google doesn’t want content copycats. They want your blog to consist of original ideas, attract new visitors, and encourage those visitors to share it. For example, Seth Godin doesn’t seem to worry about content that attracts Google or any other search engine. He doesn’t even seem to worry about attracting new visitors. He has an audience, and he [...]


Generate Leads with Video

April 11, 2013
Video Camera

In my last blog about marketing online, I talked about the sales process and how a potential client moves from a place of non-interest to a “hot” lead. Today I’m going to talk about converting that potential client into buyer using video marketing strategies. This can mean a lot of different things depending on who [...]


SEO and the Future of Shareable Content

April 7, 2013
Beinecke Library

A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]


Online Lead Generation

March 20, 2013
Create_an_offer

In my last blog on marketing strategy (really a 2-part piece) I spent time talking about the sales process and how buyers must be moved from a place of non-awareness to hot lead. During that process, the buyer goes through 4 main phases: Awareness Research Comparing Hot Lead We call this the ARCH because, like [...]


Pinterest Analytics Alternatives

March 18, 2013
Pinterest Logo

Pinterest introduced Pinterest analytics last week, but it’s only available for businesses and verified accounts that use their new look. They include metrics on photos posted directly from those websites. Here is a list of what their metrics include: How many people saw those pins Most repinned, most clicked, and most recent pins Track number of [...]


The WordPress vs. Blogspot Showdown

March 11, 2013
rsz_1rsz_question_mark_3d

Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]



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