Google doesn’t want content copycats. They want your blog to consist of original ideas, attract new visitors, and encourage those visitors to share it. For example, Seth Godin doesn’t seem to worry about content that attracts Google or any other search engine. He doesn’t even seem to worry about attracting new visitors. He has an audience, and he [...]
In my last blog about marketing online, I talked about the sales process and how a potential client moves from a place of non-interest to a “hot” lead. Today I’m going to talk about converting that potential client into buyer using video marketing strategies. This can mean a lot of different things depending on who [...]
A few years ago, I wrote this article on the advent of Web 3.0 and how it will affect SEO, but it is important to know that it will also affect shareable content and how we interact on social media sites. People are so accustomed to thinking that all there is to search engine optimization [...]
In my last blog on marketing strategy (really a 2-part piece) I spent time talking about the sales process and how buyers must be moved from a place of non-awareness to hot lead. During that process, the buyer goes through 4 main phases: Awareness Research Comparing Hot Lead We call this the ARCH because, like [...]
Pinterest introduced Pinterest analytics last week, but it’s only available for businesses and verified accounts that use their new look. They include metrics on photos posted directly from those websites. Here is a list of what their metrics include: How many people saw those pins Most repinned, most clicked, and most recent pins Track number of [...]
Recently, I met a gentleman who modifies video game consoles and wanted to create an online presence. He said he didn’t need help with SEO or social media, as he wanted to get his website up first. I told him there aren’t many people who modify video game consoles, and he didn’t need a great [...]
Marketing strategy can mean a lot of different things and for many it invokes hot flashes, sweaty palms, and that feeling you used to get when the schoolyard bullies would walk past you in the hall. We have our “gurus” to thank for that. Academics, speakers, and business coaches all across the inter-web [...]
If you ask Google a question, and Google’s algorithms don’t know the answer, they will refer you to a social answers sites. The leading social answers sites are Answers, Wikipedia, and Yahoo! Answers. Wikipedia is not a traditional question and answer site, but I included it because of its social features and it often appears in Google’s [...]
If you are an SEO, you should know about Latent Semantic Indexing (LSI). SEO and Web content is about more than random keywords on the pages. Here are the basics of LSI: Google compares search terms to several documents that have undergone LSI. It then return results that contain similar meanings to the search criteria [...]
